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Welcome to the home page of Martin Giniger, DMD, MsD, PhD, FICD and Dr. Martin Giniger & Company Inc.

Dr. Giniger provides the complete range of oral care products consulting services – from innovative oral care product development, to advanced oral care formulation, to expert witness services, to the creation and substantiation of compelling advertising claims through thoughtful clinical research design and implementation. Combining the latest technology, with creative artistry and strategic insights, Dr. Giniger has brought virtually every form of oral health care product to market – including such specialties as teeth whitening gels, tooth foams, toothpastes, mouth rinses and confections. He has recently been referred to as the “Thomas Edison” of oral health and teeth whitening product innovation.

Over 25 years of experience gained within the research and development departments of the world’s most prominent oral care product marketers has taught Dr. Giniger what the obstacles are and how they can be overcome. So whether he can serve you as an oral care formulator, clinical researcher, expert witness or industry strategist, he will replace the learning curve with extensive knowledge and hands-on experience. Whether creating an innovative new oral care product, or evaluating new oral care technologies, or identifying and implementing significant cost savings, Dr. Giniger’s efforts are guided by a strategic understanding of the needs and perspectives of the consumer, and they are always focused on efficiently achieving commercial success. In fact, the products that Dr. Giniger has worked on over the last decade now sell over $10 billion dollars annually. No person in the world has the expertise to match what Dr. Giniger has accomplished for companies around the globe.

Furthermore, because Dr. Giniger’s world-leading knowledge-base comes from developing America’s most popular dental and oral health products, he also has an impressive track record as expert witness in the national level. In fact Dr. Giniger has never been on the losing side of any legal matter he has been involved in.

Please browse our website and learn more about Dr. Martin Giniger and what he can do for you. We appreciate your interest in Dr. Martin Giniger & Company, Inc and we invite you to contact us for further information. Whether through a bit of friendly advice, or the engagement of our services, we look forward to helping you to implement the programs necessary to advance your business.